Samples

Below are some samples of my varied work produced over several years of writing and communications consulting. Click on the images to open the files (all samples are posted with permission). Like what you see? Contact me at info@kateholder.com to help you with your writing, editing, and communications needs.

 

This direct mail postcard piece was written in the Fall of 2016 for Hillary for America (HFA) and mailed to several swing states during the 2016 Presidential election. Although Hillary Clinton lost the election, she won the popular vote by a significant margin of almost 3 million votes. I wrote this piece as the Senior Creative Director of the HFA Team within Mack Sumner Communications of Alexandria, VA, one of three primary direct mail consulting firms in charge of HFA’s campaign mail. Click on the image to view the piece.

 

This direct mail brochure endorsed the successful passage of two major voter referenda supporting public education in California, as well as the successful endorsement of Kamala Harris, who was elected to the United States Senate.  I wrote this piece in the Fall of 2016 as Senior Writer for Mack Sumner Communications, a political direct mail firm in Alexandria, VA. Click on the image to view the piece.

 

This is a direct mail postcard piece that I wrote in the Fall of 2016 to help successfully elect Carol Hill-Evans as the first woman and African-American to represent Pennsylvania’s 95th state legislative district in York County. I wrote this piece as Senior Writer for Mack Sumner Communications, a political direct mail firm in Alexandria, VA. Click on the image to view the piece.

 

Q&A with Javier Rodriguez, IBTTA's 2015 President - Toll Roads News_thumbnailThis is an online Q&A Interview that I conducted, wrote and edited for Toll Roads News (TRN), the premier online news source for the rapidly growing toll roads industry. As Contributing Editor of TRN, I wrote occasional news stories as well as Q&A interviews featuring top officials and executives from tolling and related transportation industries. Click on the image to view the story.

 

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This is a one-sided issues flyer that I wrote in the Fall of 2014 for Tom Wolf’s successful gubernatorial campaign to unseat the incumbent Governor of Pennsylvania. No incumbent governor had ever before lost re-election in Pennsylvania. I wrote this piece as Senior Writer for Mack Sumner Communications, a political direct mail firm in Alexandria, VA. Click on the image to view the piece.

 

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This is a direct mail postcard piece that I wrote in the Fall of 2014 for Congresswoman Lois Frankel’s (D-FL) successful re-election campaign, while working as Senior Writer for Mack Sumner Communications, a political direct mail firm in Alexandria, VA. Click on the image to view the piece.

 

Golden Gate Bridge Tolls Rise - Toll Roads News_thumbnail

This is a 700-word online news article that I wrote for Toll Roads News (TRN), the premier online news source for the rapidly growing toll roads industry. As Contributing Editor of TRN, I wrote occasional news stories as well as Q&A interview pieces featuring top officials and executives from tolling and related transportation companies. Click on the image to view the story.

 

Political Infighting Escalates as Oregon Looks - Toll Roads News_thumbnail

This is another online news article that I wrote for Toll Roads News (TRN), the premier online news source for the rapidly growing toll roads industry. I wrote occasional pieces as TRN’s Contributing Editor. Click on the image to view the story.

 

This2013 PBAA Journal Sponsorship Story -- thumbnail is a feature article that I wrote about the sponsorship for the 31st El Tour de Tucson Presented by Casino Del Sol Resort, in the 2013 issue of Perimeter Bicycling Journal in Tucson, AZ. The event took place on November 23, 2013. El Tour is one of the oldest and largest bicycle events in the country. Click on the image to view the story.

 

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This is an op-ed piece that I wrote about health care reform and Medicaid expansion, published by The Christian Science Monitor. In it I argue that partisan opposition to providing healthcare access to millions of low-income Americans is not only impractical, it is immoral. Click on the CSM logo to link to the online opinion piece.

 

Obama thumbnail

This is a “barrel roll” direct mail accomplishments piece that I wrote in the Fall of 2012 for President Barack Obama’s successful re-election campaign, while I worked for Mack Crounse Group. MCG was one of two major political direct mail firms handling the President’s campaign mail. I was head writer for the Obama account, wrote one-third of Obama for America’s total issues-based mail, and I was named MCG’s Best Writer for the 2012 campaign season. Click on the image to view the piece.

 

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This is a one-fold direct mail jobs prospectus piece that I wrote at MCG for Congressman Steny Hoyer’s (D-MD) successful 2012 re-election campaign.

 

 

SIS12019_FINAL_FPO_Page_1 thumbnailThis is a postcard direct mail piece on veterans written for Congressman Steve Israel’s (D-NY) successful re-election campaign.

 

 

PlatinumSeries5--Making the Case -- TW article thumbnailThis is the fifth of a five-part article series that I wrote for Tail Windsa Tucson, AZ bicycling and fitness magazine. The series chronicled the Tucson metropolitan area’s “Push for Platinum” to become a platinum-level Bicycle Friendly Community as designated by the Washington, D.C.-based League of American Bicyclists.

 

PlatinumSeries1--Tucson's Push for Platinum and Recognition at the National Bike Summit -- TW article thumbnail

This is the first of my five-part article series on Tucson’s “Push for Platinum” as a Bicycle Friendly Community (BFC) in Tail Winds magazine. I wrote dozens of articles for Tail Winds and I’m a former Associate Editor.

 

 

2011 ETT POSTER 1.5 x 2audio icon

From 2008 through 2011, I wrote, directed and produced the El Tour Live Radio Show, which mixed live with pre-recorded programming and featured the men’s and women’s finish of the annual El Tour de Tucson, one of the largest bicycle events in the country. The show included interviews of cyclists, sponsors, and special guests, and was streamed by Clear Channel to a global audience. I was named the 2009 El Tour Woman of the Year for my work on the radio show. Click on the audio icon to listen to an introductory segment (1min10sec) from the 2011 show.  

 

Casa_Hospice_Website

I edited and/or wrote the copy of the Casa de la Luz Hospice website, which offers lots of information about Casa’s hospice services, staff, events, etc., in Tucson, AZ. Click on the image to be directed to the Casa de la Luz Hospice website.

 

 

La_Luz_Newsletter_May09

I wrote and edited several issues of La Luz Newsletter produced by Casa de la Luz Hospice. For this issue, I wrote the front-page article about hope and hospice as well as the essay on the back (p. 8), “Hospice Came Home,” in honor of my father who had passed a short time prior. I edited and proofed the entire newsletter.

 

Japan_ArticleI was a regular contributor to DesertLeaf magazine in Tucson, AZ, for which I wrote this travel article on Japan. Article Excerpt: “Japan in summer can be taxing. When you aren’t swooning from the relentless heat and extreme humidity, you may find yourself caught in the path of a typhoon – while hiking to the top of Mount Fuji…”

 

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I wrote the Welcome Brochure for the Crest Ranch Homeowners Association in Tucson, AZ. I also did the photography for this tri-fold brochure, and I sub-contracted to a freelance graphics designer for the design and layout.

 

 

Treating_The_Tiniest_Patients_ArticleIn this feature article for Arizona Alumnus magazine, I wrote about the University of Arizona Medical Center’s Newborn Intensive Care Unit (NICU) and its head doctor, Jonathan Wispé, while simultaneously profiling a couple who struggled with the birth of their premature triplets.